The let­ters com­ple­ment the building’s mix of mod­ern-indus­tri­al and vin­tage design, with bright, clean lines that pop against the brick-and-met­al façade. The chan­nel let­ters were cre­at­ed with a thin illu­mi­nat­ed line to repli­cate that ​“neon” look, but in a much more depend­able way that stands out more dur­ing the daytime.

These chan­nel let­ters mim­ic a neon let­ter look with push-through acrylic lines of illu­mi­na­tion rather than tra­di­tion­al full-face illu­mi­na­tion. This repli­cates the look of the four-sided main sig­nage as well. 

Kingston Yard is a mixed-use devel­op­ment fea­tur­ing Big Grove Brew­ery, the Pick­le Palace, and oth­er upcom­ing retail and din­ing des­ti­na­tions. The entire devel­op­ment plays a key role in revi­tal­iz­ing down­town Cedar Rapids and boost­ing local enter­tain­ment and tourism.