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360 Degrees of Impact: Why Finishing All Sides of Channel Letters Matters More Than You Think

When you pic­ture chan­nel let­ters, you prob­a­bly imag­ine a store­front logo mount­ed flat against a brick wall. From that angle, what hap­pens behind the sign stays behind the sign. 

But in the case of a rooftop instal­la­tion where the chan­nel let­ters rise above the roofline, the let­ters can be seen from all angles. If your sign is only designed to look good from the front, you’re miss­ing half the pic­ture and poten­tial­ly cre­at­ing an eyesore. 

Proximity Demands Polish


A recent project for Kingston Yard, a pre­mier enter­tain­ment dis­trict devel­op­ment in Cedar Rapids, Iowa, per­fect­ly illus­trates why 360-degree sign fin­ish­ing was an archi­tec­tur­al neces­si­ty. Read about the project here.

Imag­ine park­ing your car on the top lev­el of a park­ing garage, step­ping out, and being greet­ed by exposed wires, raw met­al seams, and open struc­tur­al cav­i­ties. It instant­ly cheap­ens the environment.

In the case of Kingston Yard, where park­ing spots back up to the back­sides of the chan­nel let­ters, we rec­om­mend­ed ful­ly enclos­ing and fin­ish­ing each let­ter on all sides. By sand­ing, prep­ping, and paint­ing the backs and returns to match the front aes­thet­ic, the let­ters look sleek, pro­fes­sion­al, and inten­tion­al, whether you’re view­ing them from three blocks away or three feet away.

Concealing Internal Wiring Protects Your Brand and Your Tech


When chan­nel let­ter backs are left open or improp­er­ly enclosed, elec­tri­cal con­duit and LED wiring har­ness­es are exposed to the ele­ments. Ful­ly fin­ish­ing and enclos­ing all sides of a chan­nel let­ter cre­ates a pro­tect­ed inter­nal cab­i­net that:

  • Hides all LED illu­mi­na­tion wiring, elim­i­nat­ing unsight­ly exter­nal con­duits run­ning along the park­ing deck framework.

  • Shields elec­tron­ics from weath­er expo­sure. Enclosed cab­i­nets keep del­i­cate elec­tri­cal con­nec­tions dry and secure.

  • Mit­i­gates tam­per­ing and safe­ty risks by keep­ing high-volt­age ele­ments out of reach from the pub­lic and wildlife such as nest­ing birds or squirrels.

The Bottom Line: Made for the 360° Environment


Cre­at­ing sig­nage of this scale requires think­ing beyond two-dimen­sion­al ren­der­ings. Whether you need place­mak­ing sig­nage for a com­mer­cial plaza, a cor­po­rate cam­pus, or a mul­ti-sto­ry park­ing garage, don’t let the back of your sign be an after­thought. Fin­ish­ing all sides of your chan­nel let­ters pro­tects your finan­cial invest­ment, reduces long-term main­te­nance, and ensures your brand looks excep­tion­al from every angle.

Plan­ning a cus­tom sig­nage project with unique mount­ing con­straints? Ear­ly col­lab­o­ra­tion is key!
Reach out to us today to start a con­ver­sa­tion about your sign project.