When you picture channel letters, you probably imagine a storefront logo mounted flat against a brick wall. From that angle, what happens behind the sign stays behind the sign.
But in the case of a rooftop installation where the channel letters rise above the roofline, the letters can be seen from all angles. If your sign is only designed to look good from the front, you’re missing half the picture and potentially creating an eyesore.
A recent project for Kingston Yard, a premier entertainment district development in Cedar Rapids, Iowa, perfectly illustrates why 360-degree sign finishing was an architectural necessity. Read about the project here.
Imagine parking your car on the top level of a parking garage, stepping out, and being greeted by exposed wires, raw metal seams, and open structural cavities. It instantly cheapens the environment.
In the case of Kingston Yard, where parking spots back up to the backsides of the channel letters, we recommended fully enclosing and finishing each letter on all sides. By sanding, prepping, and painting the backs and returns to match the front aesthetic, the letters look sleek, professional, and intentional, whether you’re viewing them from three blocks away or three feet away.
When channel letter backs are left open or improperly enclosed, electrical conduit and LED wiring harnesses are exposed to the elements. Fully finishing and enclosing all sides of a channel letter creates a protected internal cabinet that:
Hides all LED illumination wiring, eliminating unsightly external conduits running along the parking deck framework.
Shields electronics from weather exposure. Enclosed cabinets keep delicate electrical connections dry and secure.
Mitigates tampering and safety risks by keeping high-voltage elements out of reach from the public and wildlife such as nesting birds or squirrels.
Creating signage of this scale requires thinking beyond two-dimensional renderings. Whether you need placemaking signage for a commercial plaza, a corporate campus, or a multi-story parking garage, don’t let the back of your sign be an afterthought. Finishing all sides of your channel letters protects your financial investment, reduces long-term maintenance, and ensures your brand looks exceptional from every angle.