ImageFirst News

May 2023

6 Ways Streetscape Signage Plays a Crucial Role in the Visitor Experience

Working on a streetscape signage project?

We’re in the thick of fab­ri­ca­tion for the sec­ond phase of Cedar Rapids streetscape sig­nage project. So, we thought we’d address just why a city’s streetscape sig­nage plays such a cru­cial role in the vis­i­tor expe­ri­ence. Part­ner­ing with our friends at Lat­i­tude Sig­nage + Design and Corbin Design. These signs were well planned and designed for the sec­ond largest city (136k) in Iowa. 

Here's 6 Ways Streetscape Signage is Crucial to Visitor Experience:

1. Nav­i­ga­tion and Orientation:

Large cities often have com­plex lay­outs, numer­ous streets, and var­i­ous land­marks. Streetscape sig­nage pro­vides clear direc­tions, maps, and sym­bols that guide them to their desired des­ti­na­tions, such as tourist attrac­tions, trans­porta­tion hubs, or spe­cif­ic dis­tricts. Effec­tive sig­nage reduces con­fu­sion, saves time, and min­i­mizes the frus­tra­tion of get­ting lost.

2. Acces­si­bil­i­ty and Inclusivity:

Cities are diverse and attract vis­i­tors with dif­fer­ent needs and abil­i­ties. Streetscape sig­nage can be designed with clear and well-placed sym­bols, tac­tile ele­ments, and braille infor­ma­tion ensures that every­one can access and under­stand the direc­tions, regard­less of their phys­i­cal or cog­ni­tive abilities.

3. Safe­ty and Secu­ri­ty: 

In crowd­ed urban areas, safe­ty is para­mount. Wayfind­ing sig­nage helps vis­i­tors iden­ti­fy emer­gency exits, evac­u­a­tion routes, and essen­tial ser­vices like hos­pi­tals, police sta­tions, or pub­lic restrooms. In the event of an emer­gency or nat­ur­al dis­as­ter, clear sig­nage aids in the smooth move­ment of peo­ple, reduc­ing pan­ic and poten­tial risks.

4. Local Dis­cov­ery and Exploration:

Large cities often boast a wealth of cul­tur­al, his­tor­i­cal, and recre­ation­al oppor­tu­ni­ties. By strate­gi­cal­ly plac­ing sig­nage and pro­vid­ing infor­ma­tion about near­by points of inter­est, cities can help vis­i­tors make serendip­i­tous dis­cov­er­ies, enhanc­ing their over­all experience.

5. Brand­ing and Iden­ti­ty: 

Streetscape sig­nage con­tributes to the brand­ing and iden­ti­ty of a city. Con­sis­tent and well-designed sig­nage can con­vey the unique char­ac­ter, cul­ture, and spir­it of a place. It can incor­po­rate city brand­ing, local aes­thet­ics, land­marks, or his­tor­i­cal ref­er­ences, cre­at­ing a cohe­sive visu­al iden­ti­ty that res­onates with vis­i­tors and fos­ters a sense of place.

6. Vis­i­tor Sat­is­fac­tion and Repeat Vis­its: 

When vis­i­tors can eas­i­ly nav­i­gate a city and find what they are look­ing for, it sig­nif­i­cant­ly enhances their sat­is­fac­tion. Pos­i­tive expe­ri­ences are more like­ly to lead to repeat vis­its and rec­om­men­da­tions to others. 

Over­all, streetscape sig­nage is essen­tial for a great vis­i­tor expe­ri­ence in all cities, but espe­cial­ly large cities. It sim­pli­fies nav­i­ga­tion, pro­motes inclu­siv­i­ty, ensures safe­ty, facil­i­tates local explo­ration, strength­ens the city’s iden­ti­ty, and con­tributes to vis­i­tor satisfaction.

Have ques­tions? Con­tact Us.