It’s the month of green. St. Patrick’s Day, new grass, sprout­ing bulbs, and the Chica­go Riv­er. In a month when col­or is so impor­tant we want­ed to share with you how seri­ous­ly we take it. Being in the sign indus­try, we all know that col­or plays a big part, rom brand­ing, to read­abil­i­ty, to atten­tion get­ting. Col­or is inte­gral to all aspects of our industry.

Back in the day, using a naked eye, we would cross ref­er­ence col­ors with Pan­tone or AkzoNo­bel col­or charts then tweak the for­mu­la until it seemed to be a match. This could get tricky a lot of paint could be wast­ed in the process. Luck­i­ly, we don’t have to do this any­more. Plus, we don’t have the paint to spare these days #sup­ply­chain.

Today, we use a spec­tropho­tome­ter to get pre­cise col­or for­mu­las from near­ly any sam­ple. When we are work­ing with archi­tec­tur­al pan­els or oth­er ele­ments of a project that the sign col­or needs to match, this is our go-to. We’re con­fi­dent in our col­or match­ing which makes our clients look good when they go to install cus­tom sig­nage for their clients. See it in action.