We’ve learned throughout the years, working hand in hand with our signage partners is key to a successful project for all parties. This project was no different. Nick Nelson shares some of the details around the wholesale signage for the agricultural company, Lely’s North American Headquarters.
Pole-mounted channel letters in an open field are not something that is built every day. This unique design would need to be custom-built for the look they wanted while also able to withstand the elements of the environment.
“I came up with the signage production detail of what our team believed would work best. We then sent it to our engineering partner for review. The engineer reviews soil conditions, wind speed, and many other technical aspects to ensure the way we design is the way we can build the signage to hold up to the conditions at the final installation location. Luckily, the engineer came back with minimal changes so we were good to go” said Nick.
“For this unique application, we brought in our sign client and their install crew to coordinate how the signage is being built to best ensure smooth transport and installation. When you can get buy-in from the people who touch it last, we’re given ideas to make their jobs easier on the manufacturing side.”
In the end, the sign spans more than 83 feet and each letter is almost 5-foot tall. Each letter is supported by a steel tube that can withstand high winds. The fabricated base houses the electrical components needed to illuminate the letters. The aluminum letters are 12-inches deep. The face is made from a 3/16-inch white translucent polycarbonate with internal white LED illumination that really makes the channel letters pop at night.
“Similar to the letters above, this was a coordinated effort. Collaborating with our client and the general contractor on the project it was important to coordinate the ¼” knife plates provided by the window company. The 22-foot wide logos are built on an aluminum tube-type raceway, in four pieces, and connected with 16 knife plates built into the mullions of the window.
We just had to make sure our mounting locations hit those knife plates precisely. Our role was to ensure the absolute accuracy of hitting a ¼” knife plate that projects 1-½” out from the building. So obviously details are key to installing this 159”x252” logo on glass installation.”
The second logo directly mounted to the building is the same size, illuminated, and visible from the highway.
The monument signage on this project is more basic. The monument near the entrance is illuminated and the rest have reflective graphics. These simple monument signs directly reflect the linear architecture of the building and work perfectly for this application.