Case Studies

Partnering with Latitude Signage + Design along with Sling Shot Architecture we manufactured unique exterior projecting signage.

Fast-track Cre­ative Design-build solution

The Des Moines Social Club is an inno­v­a­tive arts and enter­tain­ment venue locat­ed in a ren­o­vat­ed, his­toric art deco Fire­house in down­town Des Moines at 900 Mul­ber­ry. The non-prof­it pro­vides a home for local artists, offers unique pro­gram­ming span­ning all arts dis­ci­plines, and brings peo­ple of every age and back­ground togeth­er under one roof — all for the pur­pose to use the arts as a cat­a­lyst to cre­ate unprece­dent­ed com­mu­ni­ty engagement.

On any giv­en night at the Des Moines Social Club, you may see thought-pro­vok­ing the­ater, pop-up art gal­leries, cir­cus class­es, enter­tain­ing triv­ia com­pe­ti­tions, live music, or art cours­es for kids — all hap­pen­ing simul­ta­ne­ous­ly. There’s some­thing for every­one at the Des Moines Social Club.

The Des Moines Social Club spans two build­ings, mul­ti­ple floors, an out­door court­yard and fea­tures Viaduct Gallery, Kum & Go The­ater, Malo Restau­rant, and Capes Kafé, as well as numer­ous per­for­mance spaces, class­rooms, and non-prof­it office space. The rec­og­niz­able list of local spon­sors includes Kum & Go, Prin­ci­pal Finan­cial, Pio­neer, John Deere, Mered­ith, Well­mark Blue Cross & Blue Shield, US Bank, Bankers Trust, Prairie Mead­ows, Voya Finan­cial, Wells Far­go, Uni­ty Point Health, Drake and Grand View University.

About the Solution

Col­lab­o­rat­ing with Lat­i­tude Sig­nage + Design and Sling Shot Archi­tec­ture, we pro­vid­ed our man­u­fac­tur­ing capa­bil­i­ties to deliv­er a turn-key design-build solu­tion for both indoor and out­door sig­nage. For the con­struc­tion of the exte­ri­or mar­quee sig­nage and the inte­ri­or the­ater wall signs, we worked close­ly with our part­ner, Lat­i­tude, and a struc­tur­al civ­il engi­neer to bring this vision to fruition. Giv­en the his­tor­i­cal sig­nif­i­cance of the build­ing, this project pre­sent­ed unique chal­lenges; how­ev­er, our design drew inspi­ra­tion from vin­tage street-side the­aters with a clas­sic mar­quee style, enhanced by a chas­ing light effect that res­onates with nostalgia. 

Our team devel­oped a set of face-lit chan­nel let­ters that incor­po­rat­ed RGB col­or-chang­ing LED illu­mi­na­tion, pro­vid­ing an eye-catch­ing sea­son­al effect that enhances the venue’s dynam­ic char­ac­ter.
Despite tight dead­lines dri­ven by the grand open­ing and the urgency of mar­ket­ing the facil­i­ty to the com­mu­ni­ty and local spon­sors, we suc­cess­ful­ly deliv­ered a prod­uct that not only meets aes­thet­ic expec­ta­tions but also aligns with the Des Moines Social Club’s mis­sion of fos­ter­ing com­mu­ni­ty engage­ment through the arts.

Image­First Signs is proud to have played a piv­otal role in the trans­for­ma­tion of the Des Moines Social Club, an inno­v­a­tive arts and enter­tain­ment venue locat­ed in a beau­ti­ful­ly ren­o­vat­ed his­toric Art Deco fire­house in down­town Des Moines, at 900 Mul­ber­ry. As a whole­sale sign man­u­fac­tur­er, we were select­ed for our exper­tise in pro­duc­ing great sig­nage with great detail.

Need to man­u­fac­ture a sign for your client? Con­tact us anytime.