Case Studies

Des Moines Social Club

ASI Signage Innovations along with Sling Shot Architecture provided a turn-key design-build solution for both interior & exterior identification and wayfinding signage.

Fast-track Cre­ative Design-build solution

The Des Moines Social Club is an inno­v­a­tive arts and enter­tain­ment venue locat­ed in a ren­o­vat­ed, his­toric art deco Fire­house in down­town Des Moines at 900 Mul­ber­ry. The non-prof­it pro­vides a home for local artists, offers unique pro­gram­ming span­ning all arts dis­ci­plines, and brings peo­ple of every age and back­ground togeth­er under one roof — all for the pur­pose to use the arts as a cat­a­lyst to cre­ate unprece­dent­ed com­mu­ni­ty engagement.

On any giv­en night at the Des Moines Social Club, you may see thought-pro­vok­ing the­ater, pop-up art gal­leries, cir­cus class­es, enter­tain­ing triv­ia com­pe­ti­tions, live music, or art cours­es for kids — all hap­pen­ing simul­ta­ne­ous­ly. There’s some­thing for every­one at the Des Moines Social Club.

The Des Moines Social Club spans two build­ings, mul­ti­ple floors, an out­door court­yard and fea­tures Viaduct Gallery, Kum & Go The­ater, Malo Restau­rant, and Capes Kafé, as well as numer­ous per­for­mance spaces, class­rooms, and non-prof­it office space. The rec­og­niz­able list of local spon­sors includes Kum & Go, Prin­ci­pal Finan­cial, Pio­neer, John Deere, Mered­ith, Well­mark Blue Cross & Blue Shield, US Bank, Bankers Trust, Prairie Mead­ows, Voya Finan­cial, Wells Far­go, Uni­ty Point Health, Drake and Grand View University.

About the Solution

ASI Sig­nage Inno­va­tions along with Sling Shot Archi­tec­ture pro­vid­ed a turn-key design-build solu­tion for both inte­ri­or & exte­ri­or iden­ti­fi­ca­tion and wayfind­ing sig­nage. Ini­tial­ly ASI was con­sult­ed for wayfind­ing & ADA com­pli­an­cy but it quick­ly led to inclu­sion of the exte­ri­or sig­nage as well. For the con­struc­tion of the exte­ri­or mar­quee iden­ti­fi­ca­tion and inte­ri­or the­ater wall sign, ASI coor­di­nat­ed with both Image­First™, who man­u­fac­tured the exte­ri­or signs, and a struc­tur­al civ­il engi­neer to bring the ulti­mate solu­tion to real­i­ty. Because this was a his­toric preser­va­tion project it def­i­nite­ly had sev­er­al chal­lenges. The sig­nage design brings an old­er vin­tage street side theater/​marquee style with chas­ing light effect to the more nos­tal­gic restored fire sta­tion build­ing. Fur­ther­more a set of face-lit let­ters were designed & built with RGB col­or-chang­ing LED illu­mi­na­tion for an enhanced sea­son­al affect. ASI and Image­First™ accom­plished the project under stren­u­ous dead­lines due to the plan­ning of a grand open­ing of the facil­i­ty that was also essen­tial to the mar­ket­ing of the facil­i­ty to the com­mu­ni­ty & sponsors.